Design Thinking for Action: Master B2B Innovation & Facilitation

Transform your Design Thinking skills into powerful business results with our advanced facilitator certification program.

Elevate Your Design Thinking Practice

Move beyond basic Design Thinking concepts and master strategic application in real B2B environments. This high-impact program is designed for professionals who have completed foundational DT training and are ready to become certified facilitators.

Our course specifically addresses the unique challenges of B2B contexts, focusing on accelerating demand generation, business model innovation, customer experience enhancement, and leading teams through transformation processes.

Course Objectives & Methodology

Apply DT to Real B2B Scenarios

Learn to implement Design Thinking methodologies to solve complex business challenges and drive measurable results in business-to-business contexts.

Master Customer Experience Design

Structure and enhance B2B customer experiences through advanced journey mapping techniques and insight-based design principles.

Become a Skilled DT Facilitator

Develop expert coaching techniques to lead effective Design Thinking sessions and drive creative problem-solving within teams.

Drive Strategic Innovation

Use Design Thinking to innovate in products, services, and business models while integrating DT into strategic business decision-making processes.

Our immersive methodology incorporates practical case studies, collaborative exercises, and application of real innovation tools in peer workspaces designed for co-creation.

Comprehensive Learning Experience

Advanced, Experiential Training

  • Work with authentic B2B use cases that mirror real-world challenges
  • Master strategic Design Thinking tools and frameworks tailored for business applications
  • Practice facilitation techniques through hands-on exercises and simulations
  • Receive valuable peer feedback during dedicated coaching labs

Course Curriculum

B2B Case-Based Applications

Analyze and work through complex B2B scenarios where Design Thinking delivers breakthrough solutions. Learn to adapt DT methods to different business contexts and stakeholder needs.

Customer Experience Design

Master the art of mapping and designing memorable B2B customer experiences. Develop frameworks for identifying pain points and creating innovative touchpoints that differentiate your business.

Facilitation & Coaching Skills

Build expertise in leading Design Thinking sessions that unlock team creativity. Learn techniques for managing group dynamics, overcoming resistance, and guiding teams to breakthrough solutions.

Business Model Innovation

Apply Design Thinking to transform business models and service offerings. Discover methods for identifying new revenue streams and creating value propositions that resonate with B2B customers.

Strategic Integration

Learn to embed Design Thinking into core business processes and decision-making. Develop approaches for measuring impact and communicating value to executive stakeholders.

Program Details

Format & Duration

  • 12 hours of intensive training,
    customizable to your schedule (typically delivered as 3 days at 4 hours per day)
  • Online delivery with interactive elements and collaborative tools
  • Available in English and Spanish

Target Participants

  • Consultants, presales professionals, and sales professionals who have completed basic Design Thinking training
  • Teams seeking to drive innovation and transformation in B2B environments
  • Leaders responsible for customer experience and business development

Materials & Certification

  • Advanced Design Thinking templates and facilitation guides
  • Comprehensive case study examples and frameworks
  • Official certification as an Advanced Design Thinking Facilitator

Meet Your Expert Facilitator

Marpas Hills

With extensive experience in business transformation and Design Thinking implementation, Marpas Hills brings real-world expertise to this advanced program. As the founder of MH Business School, Marpas has helped numerous B2B organizations leverage Design Thinking to drive innovation, improve customer experiences, and achieve measurable business results.

Marpas Hills combines academic rigor with practical business acumen, ensuring participants gain actionable insights they can immediately apply in their professional contexts.

Key Benefits & Registration

Advanced Certification

Earn recognition as a certified Advanced Design Thinking Facilitator, enhancing your professional credentials and opening new career opportunities.

Practical Toolkit

Gain access to exclusive templates, frameworks, and methodologies designed specifically for B2B applications of Design Thinking.

Immediate Application

Learn techniques you can implement immediately to drive innovation in sales approaches, customer experience design, and business strategy.

Network Building

Connect with like-minded professionals and build a community of practice to support your ongoing development as a Design Thinking leader.

Ready to transform your Design Thinking practice?

Contact Us

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