MH Business School:
Accelerating Innovation
MH Business School: Accelerating Innovation
In today’s business environment, innovation stands as a crucial pillar for maintaining competitiveness and driving sustained company growth. In a rapidly changing global market, organizations that neglect innovation are at risk of falling behind. It is vital for companies to cultivate an innovation-centric DNA that infiltrates every level of the organization, fostering a culture that embraces creativity, experimentation, and ongoing enhancement.
Cultivating such an innovative mindset not only bolsters the efficiency of local, global, and cross-functional teams but also enriches collaborative creation efforts with customers. This close partnership with clients allows for the identification of unique needs and improvement opportunities, leading to the development of disruptive solutions with substantial added value. Consequently, companies are not just reacting to market demands but are also establishing themselves as industry leaders, poised to anticipate and shape market trends.
Innovation Academy I (Basic Level)
Design Thinking for Business Innovation (12 hours online - 4 days/3hours)
The Design Thinking Academy presents its Basic Course: Co-Innovation Strategies as a Competitive Strategy. This transformative learning experience is grounded in the acclaimed methodology from Stanford’s DT School. It’s crafted specifically for professionals eager to revolutionize their sales tactics and product development processes. Through a blend of theoretical knowledge and practical application, participants will master the principles of Design Thinking and apply them to real-world challenges.
Course Description
This workshop is designed to cultivate a dynamic and creative environment where energy and creativity are the driving forces behind the generation of innovative ideas. Utilizing state-of-the-art collaboration tools, participants will engage deeply with co-innovation processes, yielding disruptive and high-value outcomes for their organizations. The course also focuses on customizing innovation strategies and nurturing an innovative entrepreneurial spirit.
Course Objectives
- Foster a Creative and Motivating Innovation Environment: Establish a dynamic workspace that encourages continuous innovation.
- Mastery of Collaboration and Creativity Tools: Utilize advanced tools across various professional settings.
- Drive Co-Innovation for Disruptive Results: Oversee co-innovation processes to produce cutting-edge solutions.
- Develop Customized Innovation Strategies: Tailor effective strategies to meet specific client and project requirements.
- Cultivate an Entrepreneurial Innovation Mindset: Embed innovative tools and thinking to spearhead organizational growth.
Course Benefits
Participants will gain hands-on skills in innovation and creativity, become proficient with advanced collaboration tools, and learn to lead co-innovation initiatives effectively. They will also be equipped to design and implement tailored innovation strategies, positioning themselves as leaders in business innovation.
“THERE ARE ONLY TWO WAYS TO BEAT THE COMPETITION. FIRST, TAKE CARE OF THE CUSTOMERS. SECOND, INNOVATE.”
Innovation Academy II (Advanced level)
Design Thinking for Action (9 hours online - 3 days/3 hours)
The Design Thinking Academy presents the Advanced Course: Accelerate Demand Generation with Design Thinking for Action. This workshop is tailored for professionals eager to expand their expertise in Design Thinking (DT) and apply it strategically in B2B sales environments. It is particularly suited for those with a foundational understanding of DT, either through prior experience or after completing our Basic Design Thinking Academy course.
Course Description
This advanced workshop aims to develop participants into proficient DT facilitators within the realm of B2B sales. It focuses on using DT methodologies to expedite demand generation and forge innovative solutions. Employing real-world case studies, attendees will discover how DT can radically transform the sales process, from sparking initial interest to sealing deals.
Course Objectives
- Practical Application of DT in B2B Sales: Deepen the application of DT principles in B2B sales through tangible business examples.
- Innovative Customer Experience Structuring: Learn to craft customer experiences that enhance satisfaction and encourage loyalty.
- DT Coaching Keys: Acquire coaching skills essential for leading DT sessions and promoting collaboration and creativity in diverse teams.
- Innovation in Products, Services, and Business Models: Employ DT to drive innovation across all business facets.
- Strategic DT: Seamlessly integrate DT into overarching business strategies for better decision-making and market opportunity identification.
Additional Benefits
- Networking Opportunities: Engage with peers across the industry in open course settings.
- Access to Exclusive Resources: Utilize advanced tools, templates, and comprehensive DT guides.
- Certification: Earn accreditation as an Advanced Facilitator in Design Thinking.
Course Results
- Advanced DT Facilitation Skills: Develop capabilities to lead teams through the DT process, yielding innovative solutions in B2B sales.
- Mastering DT in Sales Strategies: Gain practical skills to implement DT in sales strategies, enhancing demand generation.
- Ability to Innovate in Products, Services, and Business Models: Recognize and leverage new market opportunities.
- Competencies in Coaching and Leadership of Creative Teams: Learn techniques to nurture collaboration and creativity within teams.
- Integration of DT in Business Strategy: Apply DT for strategic decision-making and complex problem solving.
