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Team Marpas Hills

HELMAR RODRIGUEZ

Founder

HI! I am Helmar, and I am really passionate about creating the very circumstances for organizations and individuals to unleash their innate potential.

For over 25 years I have been working with large companies in Spain, Portugal, and Latin America, such as Nestlé, Robert Bosch, Deutsche Bank, Heineken, Telefónica, Repsol, Santander, Pequiven, Plastilago, Quilmes or Portucel, where I have been defining HR processes, implementing technical projects, or executing innovation and design thinking workshops to uncover business needs and improve/enhance processes triggering organizational, technological, and personal change.

I combine strategic business knowledge with a profound and broad humanistic understanding, such as psychoanalysis, transactional and transpersonal psychology, Gestalt psychology, Enneagram, Non-violent Communication, NLP, Expressive movement and self-awareness, Rudolf Steiner´s anthroposophy, Buddhism, Sufism, Taoism, Kábala, Person-Centered Communication, theater, therapeutic theater, classical and jazz music, cinema, film aesthetics, Methode Pneumophonique Serge Wilfart, Clarity Coaching, Byron Katie awareness approach, 3 Principles Sydney Banks among others.

Recently I founded MARPAS HILLS, the INNATE HUMAN SCHOOL, integrating all essential training activities  and retreats I delivered so far for individuals, leaders, athletes,  artists, and students.  I have been training people around the globe: in Spain, Portugal, Italy, Switzerland, Holland, United Kingdom, Finland, Greece, Arab Emirates, Saudi Arabia, Mexico, Brazil, Argentina, Colombia, Chile, Bolivia, Venezuela, Costa Rica, Guatemala, Germany, Czech Republic, Poland, South Korea, Denmark, Austria, South Africa, Singapore.

All business and individual proposals are aimed to achieve practical results on one side and, on the other, nurture that very inner space for people to glance up, unleash awareness, and break through their limiting concepts and beliefs that prevent them from accessing their innate qualities.  The very limit of our possibilities and our personal and professional growth never lies outside; it always lurks within.

I have been working and still working for universities and business schools as IE, IESE, EOI, Deusto, UFV, APD.  

 Co-author of “Fissures: nomad thoughts for pioneers” on disruptive business innovation.

Founder of MARPAS HILLS. The Innate Human School (www.marpashills.com)

Founder of CLEARNESS®. (www.clearness.es)

Founder of I-CQ®: (www.i-cq.com)

linkedin.com/in/helmar-rodriguez 

JOSÉ CATALÁ

Associate

With over three decades of international experience, Jose Catalá has dedicated his career to drive the commercial transformation of leading technology firms worldwide.

His journey commenced as a consultant at prestigious strategy firms like McKinsey, Booz-Allen, and Roland Berger. Transitioning into pivotal roles, he served as the head of sales and value management in international IT and telecommunications enterprises.

In 2009, Jose founded The Value Search Team (TVST), an independent consultancy firm specialising in value management services. Since then, TVST has been instrumental in driving and scaling successful value management practices at both, software vendors and buyers across the globe.

One of Jose’s greatest strengths lies in building lasting relationships and being committed to driving tangible results. This ethos extends to all customers as well as to TVST staff members, cultivating a thriving work environment. By fostering a family-first culture and having full belief in individual and collective capabilities, he has nurtured a loyal and proficient team, dedicated to meeting client needs.

Jose takes pride in the shared expertise and impact TVST has made in its customers so far. Together, they continue to pave the way for innovation and growth, supporting both individuals and businesses to achieve their strategic objectives with unwavering dedication and professionalism.

CRISTÓBAL RODRIGUEZ

Associate

Hi, I’m Cristóbal, CEO of HRscout, a company dedicated to the commercialization of solutions and consulting in the field of People Analytics. I have a degree in Political Science, as well as a Master in Human Resources Management and a Master in Big Data and Business Analytics.

My professional career began in the field of people management, which allowed me to develop a solid understanding of the needs and challenges in this area. Subsequently, I specialized in the implementation and development of applications for human resources management, integrating advanced technologies and analytical approaches to optimize these processes.

Throughout my career, I have had the privilege of working on projects with major clients such as Sacyr, Repsol, Red Eléctrica de España, Banco de Santander, Acciona, Grupo Cosentino, Globalia, Saica, Finsa, IKEA, Banca March, CEGASA, among others. My focus has always been linked to human resources information management, applying innovative and effective solutions.

In recent years, I have led the development of the HRscout application, a tool designed to facilitate the adoption of People Analytics processes in companies. This application brings the use of advanced analytics techniques closer to people managers, allowing them to make more informed and strategic decisions.

In addition to my role at HRscout, I am also coordinator and professor in the Master in People Analytics at UNED, where I share my experience and knowledge with professionals and students interested in data analysis applied to human resources management. I am committed to advancing the discipline of People Analytics and helping companies make the most of their data to improve talent management.

ANTONIO PÉREZ-NAVES

Associate

During the last 9 years he has been working as an independent e-nomad between Switzerland, the UK, Spain and Italy as a Strategic Human Advisor, Facilitator and Mentor, walking the path with Corporations, startups and executives in transformations, changes and growth projects.

He is a co-founding partner of a consulting firm specialized in Leadership, Strategic Alignment and commitment, multiculturalism, personal growth and business development.

He has worked in and for a wide spectrum of industries, mainly Hi-Tech, Artificial Intelligence, Pharma, Biotech, Banking, Financial Services, and Strategic Consulting. Also in Food, Hospitality, Services, and Luxury.

He has held various positions of responsibility, such as Partner, General Manager, Sales Director, Operations, Business Developer, and Training Director, as well as Trainer.

Antonio holds a university degree in Health Sciences, a Master’s in Marketing, an MBA in Business Administration from IE, and an AMP (Advanced Management Program) from IESE. Additionally, he is certified as a trainer in numerous programmes: systemic and relational leadership, diverse levels of sales skills, Negotiation and Advanced Negotiation (Harvard, William Ury), Interpersonal Communication, Relationship Management Skills, Team Development, and Personal growth.

Speaks fluent English, French and Spanish, learning Italian.

He has two kids, 23 and 24. He is passionate about cooking and sharing, travelling, helping clients, learning and discovering, wines, the sea, mountains, skiing (Swiss Official Ski School instructor), culture, music and arts.

MARINA TIRADO

Associate

Hi, I’m Marina, consultant and facilitator of organisational change and transformation processes. My business career is forged at the frontier between human sciences, business strategy, creativity, leadership and education.

I am driven by a strong desire to protect and promote all that is truly human: the truly human enterprise, politics for the common good, technology, health, education, ecology, and so on.

I help individuals, teams and organisations to unfold their innate and strategic potential, improving the quality of interpersonal relationships, business performance and collective well-being.

All my interventions are oriented towards raising consciousness so that leaders unfold their innate capacities and acquire a clearer and deeper vision. Change always happens from the inside out.

I have worked for 20 years in more than 40 different countries with many courageous organisations and passionate leaders who have unlocked their full business potential.

I am an adjunct professor at IE University, Universidad Francisco Vitoria and Sagardoy Business and Law School, and a visiting professor at Fordham University. 

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