Cloud Marketing: Marketing Automation
Master Marketing Automation & Influence Strategies in Just 3 Hours
Transform your marketing approach with our intensive workshop designed specifically for commercial teams looking to leverage automation and strategic influence throughout the B2B buying journey.
Why This Workshop Matters for Your Business
In today’s competitive B2B landscape, marketing teams must do more with less while creating increasingly personalized experiences. This workshop bridges the critical gap between technology and psychology in commercial relationships.
Over three strategic hours, you’ll learn to design automated campaigns that not only generate leads but nurture relationships throughout the entire customer lifecycle. You’ll also master Cialdini’s six principles of persuasion to influence decision-makers at every touchpoint.
Unlike theoretical courses, this hands-on workshop delivers immediate, actionable strategies you can implement the very next day.
Workshop Duration
Concentrated format for busy professionals
Investment
Complete with templates and toolkits
Languages
Available in English and Spanish
Who Will Benefit Most from This Workshop
Marketing Teams
Digital marketers looking to scale their efforts through automation while maintaining personalization. Content teams seeking to optimize their production for maximum conversion impact.
Sales Professionals
B2B sales representatives wanting to leverage digital influence techniques throughout the buyer journey. Teams looking to better align with marketing automation for a cohesive approach.
Presales Specialists
Technical experts who need to incorporate persuasion principles into their demonstrations and proposals. Professionals looking to enhance their role in the digital customer journey.
Marketing Automation: The First Building Block
The first two hours of this workshop are dedicated to mastering marketing automation—the foundation of efficient digital strategy. You’ll move beyond simplistic email blasts to sophisticated, behavior-driven campaigns.
We’ll demystify automation platforms and show you how to design lead nurturing flows that respond intelligently to prospect behavior. You’ll learn to create trigger-based communications that deliver the right message at precisely the right moment.
Through guided exercises, you’ll design multi-step campaigns that combine inbound and outbound strategies, ensuring no lead falls through the cracks.
Lead Capture Automation
Smart forms, progressive profiling, and qualification scoring
Nurture Sequences
Behavioral triggers and personalized content paths
Conversion Optimization
Testing frameworks and optimization techniques
The Psychology of Influence in B2B Relationships
The workshop’s second hour explores how influence marketing transforms traditional B2B relationships. You’ll learn to map the complex web of stakeholders in buying decisions and deploy targeted influence strategies for each.
Commitment
Building incremental agreements that lead to larger conversions
Social Proof
Leveraging testimonials and case studies strategically
Likability
Creating authentic connections that transcend transactions
Authority
Positioning your brand as the trusted expert
Scarcity
Creating ethical urgency that drives decision-making
Reciprocity
Creating valuable exchanges that establish goodwill and open doors
Hands-On Learning That Delivers Immediate Results
Campaign Design Exercise
Create a complete multi-step automated campaign with smart segmentation and behavioral triggers. You'll leave with a ready-to-implement blueprint tailored to your specific business challenges.
Influence Mapping Workshop
Identify key decision influencers in your sales cycle and craft targeted influence strategies for each. This exercise transforms abstract principles into concrete actions you can execute immediately.
Live Expert Feedback
Present your strategies and receive immediate guidance from an industry veteran with 30+ years of experience. This personalized coaching ensures your plans are both ambitious and realistic.
Don’t miss this opportunity to revolutionize your sales process and achieve breakthrough results in your B2B sales efforts.
What You'll Take Away from This Workshop
Practical Templates
Campaign design frameworks, influence mapping worksheets, and automation setup checklists you can immediately apply to your business.
Strategic Methodology
A cohesive approach that integrates content strategy, technology implementation, and psychological principles for maximum impact.
Implementation Roadmap
A personalized plan detailing your next steps for deploying automation and