Cloud Marketing: Inbound & Outbound Strategies Workshop
Transform your marketing approach in just 3 hours with our intensive workshop designed for cloud-driven professionals.
Reshape Your Marketing Strategy for the Cloud Era
What You’ll Learn
This workshop is crafted specifically for marketing, sales, and presales professionals working in cloud-driven environments who want to enhance their digital strategy. You’ll discover how to effectively combine inbound and outbound marketing techniques to attract, convert, and retain customers in today’s digital-first world.
The course provides a perfect balance of strategic concepts and practical application, with hands-on tools you can implement immediately to adapt to cloud-based marketing dynamics.
Develop integrated marketing strategies that leverage the power of cloud technology to drive measurable business results.
Course Objectives & Methodology
Cloud Technology Impact
Understand how cloud technology is fundamentally reshaping marketing and sales dynamics, creating new opportunities and challenges for customer engagement.
Strategy Design
Learn to design effective inbound and outbound marketing strategies that complement each other and maximize customer acquisition in cloud environments.
Customer Lifecycle
Master techniques to optimize the complete customer lifecycle with special focus on retention strategies unique to subscription-based cloud services.
Campaign Execution
Develop skills to execute measurable and automated digital marketing campaigns that leverage cloud platforms for improved performance tracking.
Workshop Agenda: Block 1 – Cloud Marketing Strategy
Welcome & Objectives
(10 min)
Quick introduction to the workshop goals and what participants will achieve in the next 3 hours.
Cloud Transformation
(15 min)
Explore how cloud technology has radically transformed traditional sales and marketing approaches, creating new imperatives for digital engagement.
The Modern Digital Buyer
(10 min)
Develop a deep understanding of today’s digital-first buyer, their research patterns, and decision-making processes in cloud purchasing.
Continuous Engagement Model (10 min)
Transition from transactional sales thinking to continuous engagement models that better align with cloud subscription economics.
Workshop Agenda: Block 2 – Inbound & Outbound in Action
Inbound vs. Outbound
Explore the synergies and differences between these complementary approaches and how they work together in cloud marketing.
Attracting & Converting
Master content creation strategies and lead nurturing automation techniques that form the backbone of effective inbound marketing.
Capturing & Closing
Develop social selling competencies and engagement strategies that enhance outbound marketing effectiveness in cloud environments.
Practical Exercise (20 min)
The highlight of this block is a hands-on exercise where you’ll design your own integrated inbound-outbound strategy for a cloud service. Working in small groups, you’ll apply the concepts learned to create a comprehensive approach that leverages both methodologies.
This collaborative activity reinforces learning through practical application and prepares you for the implementation challenges you’ll face in your organization.
Workshop Agenda: Block 3 & Closing Session
Cloud-based Customer Lifecycle
(15 min)
Map the unique customer journey in cloud services, identifying critical touchpoints and engagement opportunities throughout the relationship lifecycle.
Essential KPIs
(10 min)
Master the metrics that matter in cloud marketing: Customer Acquisition Cost (CAC), Annual Recurring Revenue (ARR), and Lifetime Value (LTV).
Campaign Optimization
(10 min)
Learn advanced techniques for marketing automation and continuous campaign refinement unique to cloud service promotion.
Closing Presentations
(30 min)
Present your strategies to the group, receive expert feedback, and leave with a personalized implementation roadmap for your organization.
What You’ll Receive
- Digital workbook with comprehensive workshop content
- Campaign design templates ready for immediate use
- Buyer journey content mapping tools
- KPI tracking sheets customized for cloud marketing
- Certificate of completion
Workshop Details
- Duration: 3 hours (single-session format)
- Format: Online interactive workshop
- Languages: Available in English and Spanish
- Investment: 950 Euros per participant
Ready to Improve Your Cloud Marketing Skills?
Key Benefits & Registration
Integrated Vision
Develop a cohesive understanding of how inbound and outbound strategies work together in cloud marketing environments to create powerful customer acquisition funnels.
Improved Conversion
Master lead generation and conversion techniques specifically optimized for cloud services, resulting in higher quality prospects and better close rates.
Enhanced Retention
Learn advanced customer retention strategies using automation and lifecycle mapping to maximize recurring revenue and lifetime customer value.