Sales Excellence: Master Executive Value Conversations
Transform your sales approach with our AI-powered workshop
Designed to help you speak the language of business impact and drive opportunity conversion.
Designed for Today's Sales Challenges
In today’s volatile and complex business environment, traditional sales approaches fall short. Executive Value Conversations equips you with the skills to navigate high-stakes meetings and create strategic sales interactions that resonate with decision-makers.
This workshop combines proven methodologies with cutting-edge AI tools to help you analyze customer challenges, generate powerful insights, and deliver personalized value propositions that drive results.
Master Executive Language
Learn to communicate in terms of business impact and strategic outcomes
Leverage AI Insights
Use AI tools to enrich your understanding of customer challenges
Drive Conversion
Create personalized approaches that improve closing rates
Master Our Proven 6-Step Framework
Course Objectives: What You'll Master
Design & Deliver Impactful Executive Conversations
Learn our step-by-step methodology for creating conversations that resonate with C-suite executives and other decision-makers. Understand how to structure your approach based on strategic business priorities rather than product features.
Apply the Framework to Real Opportunities
Work with your actual sales prospects during the workshop. Practice applying the 6-step value conversation framework to your current pipeline, getting immediate feedback from facilitators and peers.
Strengthen Executive Communication Skills
Build confidence through targeted practice sessions that simulate real executive interactions. Learn techniques to manage challenging questions and objections while maintaining strategic positioning.
Tailor Messaging to Customer Challenges
Develop skills to analyze customer-specific business challenges and craft messaging that demonstrates deep understanding of their strategic priorities and pain points.
Integrate AI Tools in Your Sales Approach
Master practical applications of AI to enhance insight generation, personalize your approach, and design more effective executive conversations with less preparation time.
Innovative Learning Methodology
Our workshop goes beyond theory to provide hands-on, practical experience through:
- Live opportunity simulations with real-time feedback
- Guided application of the 6-step framework to your actual sales prospects
- AI-supported analysis tools that enhance your customer understanding
- Peer feedback sessions that provide multiple perspectives
- Applied coaching from experienced sales leaders
This interactive approach ensures you not only understand the concepts but can immediately apply them to your current sales opportunities for measurable results.
Key Benefits: Transform Your Sales Results
Higher Conversion
Average increase in opportunity conversion rates reported by past participants
More Executive Meetings
Improvement in securing meetings with senior decision-makers
Deal Velocity
Faster progression through sales pipeline compared to traditional approaches
Larger Deals
Average increase in deal size when using value conversation techniques
Beyond these metrics, participants report greater confidence in strategic conversations, stronger personal branding, and more consistent application of effective sales techniques across their opportunities.
Workshop Details & Materials
Program Specifics
12 hours total instruction time
Customizable schedule (e.g., 3 days / 3 hours per day)
Fully online delivery with interactive components
Comprehensive Materials
Executive conversation templates customized for different industries and roles
Comprehensive AI tools guide for sales research and conversation design
Customer analysis worksheets for mapping business challenges to solutions
Personal branding toolkit for strengthening executive presence
Languages
English and Spanish options available
Materials provided in your preferred language
Investment: 3.150 Euros
All materials are provided digitally before the course begins, allowing participants to familiarize themselves with key concepts in advance.
Ready to Transform Your Executive Sales Approach?
Join sales professionals from leading organizations who have already transformed their approach to executive conversations. Our workshop delivers immediate, practical value you can apply to your very next sales opportunity.
“This framework completely changed how I approach C-level conversations. I’ve secured three major deals in the past month using these techniques.” — Previous Participant
Spaces are limited to ensure personalized attention and maximize the value of peer learning groups. Reserve your spot today.