Leading…from the Inside-Out
BUSINESS BASICS
With good basics, you have endless options.
Achieving success requires excellence in basic competencies. MARPAS HILLS offers you a selection of highly successful workshops delivered globally to different companies from diverse industries. All these workshops can be set up online or as a classroom experience.
80 % of your performance success is psychology, 20% is mechanics. Understanding top athletes’ peak performance states and a deeper comprehension of how pure intelligence and wisdom unleashes within complex systems, will provide clues on achieving outstanding results. Looking at the competence-level, there are two basic skills at the core of any successful 21st-century organization: COMMUNICATION and INNOVATION.
“Champions are brilliant at the basics.”
John Wooden
The Challenge - Communication
Whether it’s your customers, an audience, or employees – influence is the key to creating change and the lasting impact you desire for your business. The best speakers know that the secret to a killer speech is the artful use of communication and storytelling. They spread ideas, open people’s minds, enhance creativity, help overcome challenges, and most importantly, connect individuals on a deeper emotional level: facts tell, and stories sell.
Trust
Right communication and storytelling triggers trust: the audience believes in the speaker and, consequently, the represented brand. Through stories people connect genuinely with the integrity and the intent of the speaker, and therefore they are willing to drive action.
Attraction
We live in the information economy and consumers are overwhelmed by continuous stimuli that consume their attention. A smart storytelling approach can capture consumer´s attention, increase perceived value, and generate a positive ROI.
Decision Making
People buy on emotions and justify on logic. Consumers, unconsciously, look for stories to make their buying decisions. Functions and features do not have the power to deliver meaning and, therefore, buying action.
The Outcome - Communication
In a just 2-4 day-workshop experience you will be able to change the game delivering conversations that will, successfully, mobilize your audience.
Business StorytellingBuild your Story
You will learn how to build in a simple 6-step-approach your own Business-Story for your Customer.
Easy, powerful and scalable.
You will deliver:
- Right Pitch
- Right Conversation
- Right Experience
Neuromarketing Craft your Story
Neuroscience shows how perception and meaning is created from within.
You will learn how to easily shape and sharpen your story baseline to persuade and mobilize your Customer (and your customer´s budget!!).
Visual and Non-Verbal Communication Deliver your Story.
It´s all about execution. A powerful story needs a powerful delivery.
Speed up trust, relevance and seniority through precise non verbal communication and build a memorable experience.
You will deliver:
- Right connection
- Right conviction
- Right communication.
The Inner Game
Unleash your Story
Understanding the inner game of the speaker will unleash their communication reach. As much as a worldclass athlete who is absolutely focused and present while competing, so you as a speaker, remaining in the Flow while delivering your pitch, turns yourself into mastery.
A Typical COMMUNICATION Training
Online or classroom experience
| FOUNDATION |
|---|
| DAY 1 |
| Neuromarketing: high impact communication Applying up-to-date Neuromarketing research to build conversations that drive action. |
| 6-step-approach to create the perfect story Each story has to be unique. A logical and emotional structure must be build that arouses interest and relevance to the audience. |
| BUILD - CRAFT |
|---|
| DAY 2 |
| Hands-on: build your story Each participant will work on their own story regardless if they want to inform, train or sell to the audience. |
| Hands-on: craft your story Applying acquired Neuromarketing knowledge each participant will shape conveniently their story to enhance the communication impact. |
| DELIVER |
|---|
| DAY 3 |
| Visual communication The speed of communication is increasing, so relying only on words to convey a message is no longer an option. A good story with images is more powerful and easier to transmit and spread. |
| Non-verbal-communication 93% of the impact of communication is non-verbal. The audience will continuously perceive three communication levels: Body – Power; Heart – Connection; Head – Presence. |
| UNLEASH |
|---|
| DAY 4 |
| PS and state-of-mind Fear, insecurity and lack of clarity conditions every speaker and a simple understanding about our psychological system is key. |
| Innate Resilience Our natural state is clarity, and resilience is the very capacity of our mind to return to its original state. It´s not a personality trait, but an innate quality that is present in all of us. Resilience is the single most important capacity for any speaker. |
We will shape your online or classroom training experience to your convenience.
10-50 participants per session
2-4 days experience
+ optional Follow-up
Standard Courses
We offer several standard programs that will help you to unleash communication skills and communication impact within your organization and teams.
All programs are suitable to be delivered online or as a classroom experience.
- Oratory and Neuromarketing
- Visual Storytelling
- Being Memorable
- NLP and Eneagramm on communication
- Non Violent Communication
- High Impact communication for sales executives
- High Impact virtual communication
Tailored Courses
We aim is to help you to achieve your desired business outcome.
For that purpose we will define with your assigned team the appropriate online or classroom learning experience.
Whether you are sales, presales, consulting, or business support, we will find the right fit.
"Good communication is just as stimulating as black coffee, and just as hard to sleep after."
Anne Morrow Lindbergh
The Challenge - Innovation
Today, all companies, without exception, are leveraging and focusing on innovation to guarantee profitability and sustainability in a market that debates its continuity and evolution, facing on-the-go new technologies, new consumer behaviors, and new business models. If you were to look at the organizations that truly stand out from the pack today as clear leaders within their industries, however, it would be clear that they all have one common factor: they all embrace an outstanding innovation capacity.
Growth
Saturated markets with rapid-changing trends. speed up obsolescence, requiring launching on-the-go of new products and services to sustain profitability and growth rates.
Innovation
Innovation is about doing something different than anyone else. Increasingly informed and sophisticated customers perceive innovation as valuable. Innovation as your core business-DNA (eg. Apple) will be a powerful separator from thriving competition.
Relevance
The world around us is constantly changing. Competition is pushing hard, and new business generations are constantly emerging in the global market to serve upcoming needs. If you want to stay relevant you need to increase your internal agility adapting continuously your technology, processes and people.
The Outcome
In a just 2-4 day workshop, you will be able to change the game setting up and driving a fresh and creative innovation space where you will be able to trigger new and bold INSIGHTS to build new products and services.
Experience and learn how to unleash a highly motivational environment where energy, creativity and common sense is the main driver.
Experience and learn a state-of-the-art collaboration and creativity tool you may apply not only to create new products, services and business models, but to any project and professional meeting.
Understanding how to drive a collective co-innovation process obtaining disruptive and valuable results for your internal and external customers.
A Typical INNOVATION Session
Online or classroom experience
| PROBLEM SPACE |
|---|
| DAY 1 |
| Problem Space I Understand: underlying structure for a great scoping experience. Tools, Tips and Tricks |
| Problem Space II Observe: underlying structure for a great research experience. Tools, Tips and Tricks |
| P/S SPACE |
|---|
| DAY 2 |
| Problem Space III Point-of -view: underlying structure for a great POV experience. Tools, Tips and Tricks |
| Solution Space I Ideate: underlying structure for a great brainstorming experience. Tools, Tips and Tricks |
| SOLUTION SPACE |
|---|
| DAY 3 |
| Solution Space II Prototype: underlying structure for a great prototyping experience. Tools, Tips and Tricks |
| Solution Space III Test: underlying structure for a great validation experience. Tools, Tips and Tricks |
| EXPERIENCE |
|---|
| DAY 4 |
| Set-up How to set-up a functional design space. Checklist: Preparing the event. Getting real: examples |
| Facilitator Experience “5P’s” of a design coach, How to inspire your design team. The coaching experience. Deliver from the inside-out |
We will shape your online or classroom training experience to your convenience.
10-50 participants per session
2-4 days experience
+ optional Follow-up
Standard Courses
We offer several standard programs that will help you unleash innovation and creativity within your organization and teams.
All programs are suitable to be delivered online or as a classroom experience.
For the online experience, we use MURAL or MIRO as an innovation canvas.
- Design Thinking for Business
- Business Model Generation
- Creative Problem Solving
- Creative Team Experience
- Building an Innovation Culture.
Tailored Courses
we aim is to help you achieve your desired business outcome.
For that purpose we will define with your assigned team the appropriate online or classroom learning experience.
Whether you are sales, presales, consulting, or business support, we will find the right fit.
"If the rate of change on the outside exceeds the rate of change on the inside, the end is near. "
Jack Welch
